These soft strawberry muffins are probably the closest I’ve ever come to proper bakery-style muffins at home.
Not giant American bakery muffins piled dramatically high with strawberries balanced on top for Instagram purposes. Actual soft, delicate, fluffy muffins that stay lovely and tender even the next day.
And the reason is the flour.
I started making these with 00 flour almost by accident after having some left from pizza dough, and the texture difference was amazing. The crumb is much lighter and more delicate than standard strawberry muffins – almost like the cross between a muffin and a really good sponge cake.
The strawberries work especially well in this softer style of muffin too because they almost melt slightly into the sponge as they bake, giving little pockets of jammy fruit all the way through. It’s the same reason I love using strawberries in my wild strawberry and polenta cake – softer bakes seem to suit them particularly well. These barely last 24 hours in our house!
What does 00 flour actually do in muffins?
Most people think of 00 flour as something for pizza or pasta dough, but it’s brilliant in baking too.
Because it’s ground much more finely than standard plain flour, it creates a much softer, lighter texture in cakes and muffins. The crumb feels more delicate and tender – almost slightly cake-like – while still keeping that proper muffin shape and rise.
It’s one of those differences that sounds subtle on paper but becomes very obvious once you actually eat one.
Especially the next day! A lot of homemade muffins are lovely warm from the oven and then slightly dry by morning. These stay soft much longer, which makes them brilliant for lunchboxes or breakfasts through the week.

Why strawberry muffins can sometimes become dense or soggy
Fruit muffins can actually be quite difficult to get right. Fresh strawberries release loads of moisture while baking, which is why strawberry muffins sometimes end up dense in the middle and wet around the fruit.
That’s also why I’m quite careful about texture in other fruit bakes like my gooseberry muffins too – once fruit starts releasing liquid into batter, things can go downhill quite quickly if the recipe isn’t balanced properly.
Using 00 flour helps massively here because the lighter flour keeps the crumb soft.
A few other things make a big difference too:
- keeping the strawberry pieces fairly small
- not overmixing the batter
- using ripe strawberries, but not very soft ones
- letting the butter cool slightly before mixing
The ingredients that make these muffins work
- Type 00 flour – The ingredient that completely changes the texture. It creates that ultra-soft crumb that makes these muffins feel much more bakery-style than standard homemade muffins. If you can’t find 00 flour, use a finely milled plain flour instead, though the texture won’t be quite the same.
- Strawberries – Use ripe, sweet strawberries with plenty of flavour. Very soft strawberries can release too much liquid, so slightly firmer ones actually work better here.
- Light brown sugar – I love light brown sugar in fruit muffins because it adds a gentle caramel flavour that works beautifully with strawberries. It gives the muffins a warmer flavour overall than caster sugar alone.
- Melted butter – Butter gives richness and helps keep the muffins soft. Just make sure it’s cooled slightly before adding it to the eggs.
- Baking powder – Essential for getting a good rise while still keeping the texture light.

Top Tips
- Don’t over mix your batter. Just mix until everything is combined, then stop, otherwise the muffins may be dense. The batter is best mixed by hand so that you don’t mix too much.
- To check whether the muffins are cooked, insert a skewer into the middle. If the skewer comes out clean, they are cooked – otherwise, give them 5 more minutes.
- You can serve these muffins on their own as a snack, or as a breakfast with yoghurt and fresh fruit on their own side.
How to Cook Strawberry Muffins

Preheat the oven and line a muffin tin with muffin cases. Measure out the dry ingredients and tip into a large bowl.

Pour the wet ingredients into a jug and whisk together.

Pour the wet ingredients into the bowl with the dry ingredients and add the strawberries. Mix together to form a batter.

Spoon the batter into 12 cases and bake in the oven until risen and golden.
Easy variations
White chocolate chips work brilliantly here if you want something slightly sweeter.
A little lemon zest in the batter also works really well with the strawberries.
You can also top with a drizzle of icing or a mix of lemon juice and sugar.
Soft Strawberry Muffins with 00 Flour

Ingredients
- 380 grams Type 00 Flour
- 2.5 teaspoons baking powder
- 200 grams light brown sugar
- 250 millilitres milk
- 2 eggs
- 140 grams butter melted, then cooled
- 250 grams strawberries
- 1 teaspoon icing sugar optional
Instructions
- Preheat the oven to 180 degrees Celsius. Line a 12 hole muffin tin with muffin cases. Chop the strawberries into small chunks (approx 0.5cm in size).
- Put the flour, baking powder and sugar into a large bowl and stir.
- Put the milk, eggs and melted, cooled butter into a jug and whisk until mixed together.
- Add the wet ingredients to the bowl with the dry ingredients, and add the strawberries. Fold together until a smooth batter forms.
- Spoon the batter equally into the muffin tins. Put in the oven for 30-35 minutes, until a skewer inserted into the centre comes out clean.
- Leave the muffins to cool then dust with icing sugar before eating.
Video

Full of strawberry flavour and easy to make, you’re going to love these